Who I Am, and How I Think

My Design Tenets

Understand the system

Good design doesn't miss the forest for the trees – incentives and context often are the hardest part of the design problem to solve.

Explore & wander

How long and where one wanders depends on the project. Even pattern matching should involve some exploration – but not without purpose.

Constraints help

Out of the box thinking requires a box to be defined. Uncovering the strict needs, demands, and edges of a problem space enables design work to happen productively.

Key Experiences

SaaS & low/no code

I’ve built and improved a range of products for Smartsheet, an enterprise work management platform that serves 85% of the Fortune 100. A highly flexible tool, Smartsheet needs to serve all audiences.

That meant learning how to build software at massive scale, understanding complex use cases, and exposure to a wide range of industries.

Fintech & insurance

I designed customer-facing pages, dashboards, and decision making tools at Principal Financial Group – a Fortune 500 provider of 401(k) plans and life insurance.

Finance and insurance touch almost every part of our day-to-day lives and decision making –and the human and business understanding I gained was priceless.

Operational management

Standing up a SaaS platform for Bowlero, I gained exposure to how operational management at massive multi-location scale functions, and how to build interfaces that reflect real-world business processes.

Travel

Building safety and monitoring interfaces for Carnival Cruises, I learned about the complexity and process rigor of very tangible industries – where 'onboarding' means getting on board a ship.

Background & Influences

Technology obsessed

I’ve been fixated on gadgets and screens as long as I can remember – and the open ended, ‘anything is possible’ nature of technology.

Art & education

Raised by art educators, I’ve got a deep respect for DIY skills and the transformative power of learning and education.

City meets country

Growing up both in a college town and on an acreage, quiet landscapes helped form an active imagination. And, the ebb and flow of the academic schedule formed my circadian rhythm.

© Isak Knivsland, 2025

Crafted with care – feedback, thoughts, or observations are welcome.

All images on this website are either original images I created or captured , or sourced from Fortepan Iowa, a cooperative supporting the preservation of local historical photographs. As a student at the University of Northern Iowa I contributed images to this project.

Fortepan Iowa photographs are used under the Creative Commons Attribution-ShareAlike 4.0 license (CC-BY-SA 4.0). This license allows sharing, use, and adaptation of material freely. Adaptations of Fortepan images on this site are de-facto shared under the same license.

Visit the image attribution page of this site to view all specific citations.

© Isak Knivsland, 2025

Crafted with care – feedback, thoughts, or observations are welcome.

All images on this website are either original images I created or captured , or sourced from Fortepan Iowa, a cooperative supporting the preservation of local historical photographs. As a student at the University of Northern Iowa I contributed images to this project.

Fortepan Iowa photographs are used under the Creative Commons Attribution-ShareAlike 4.0 license (CC-BY-SA 4.0). This license allows sharing, use, and adaptation of material freely. Adaptations of Fortepan images on this site are de-facto shared under the same license.

Visit the image attribution page of this site to view all specific citations.